BRAND MANAGER

Location
Other Dar es Salaam District Dar Es Salaam
Description
JOB PURPOSE
To translate brand strategies into brand plans, brand positioning and go-to-market strategies. Oversee the development of brand strategies to position Vodacom Tanzania ahead of competition. To implement and take ownership of the brand strategy and marketing plan in line with the business strategic direction to achieve customer, revenue, and market share goals.

KEY ACCOUNTABILITIES
• Translate brand strategies into brand plans and go-to-market strategies.
• Implement brand strategy and marketing plan taking ownership of the brand’s performance.
• Translate the marketing strategy into a marketing plan so as to increase brand awareness
• Develop and co-ordinate the yearly brand and marketing calendars
• Works with creative agencies to ensure that execution is aligned with brand framework
• Lead creative development process.
• Manage brand budgets including monthly forecasting.
• Measure and report performance on brand and keeping track on product campaigns.
• Monitor performance of the brand campaigns including competitor activities and take corrective action where necessary.
• Monitor market trends and competitor activity identifying opportunities and key issues.
• Manage social media content from a brand perspective – make sure it aligns to brand values.
• Manage the production of marketing materials and literature.
• Manage all product launches and exhibitions as required.
• Manage and build relationships with agencies and suppliers.
• Implements and administers Marketing policies and/or programmes within guideline and establishes best practices and market standard
• Assists Head of Brand & Communication and general management level within the definition of marketing tactical plans for each product in order to ensure that tactical plans reflect strategic objectives.

QUALIFICATIONS & EXPERIENCE

Educational Qualifications & Functional / Technical Skills
• Relevant marketing or communication qualifications (degree level)
• Strong Project management experience with a clear focus on results
• Deep brand & understanding of consumer behavior and how they engage with different brands.
• Creative thinking
• Personable, presentable and articulate
• Strong leadership skills.
• Up-to-date with latest trends and marketing best practices.

Relevant Experience (Type of experience and minimum number of years)
• The person should have at least 3 years of marketing or brand management experience in the FMCG industry or Telco

Other requirements (Behavioural etc.)
• The ability to thrive in a dynamic and fast paced environment
• Team player
• Building Collaborative relationships

CLICK HERE TO APPLY 

MEDIA MANAGER

Location
Other Dar es Salaam District Dar Es Salaam
Description

JOB PURPOSE
To manage all media channels including digital and outdoor. To analyse consumer centric communication & media solutions, from insights generation all the way down to execution and campaign optimization. To ensure all campaigns are executed as per the strategy and set objectives. Continuously monitor the campaign to deliver maximum ROMI. To leverage all media channels and driving media presence across all media in the most creative and cost-effective manner

KEY ACCOUNTABILITIES

• Develop and execute Media strategy, working with other departments and respective agencies
• Manage and interprets consumer, brand and media data required to create a total media/channel strategy solution
• Driving identified business KPIs supporting the overall business and brand and products objectives
• Drive execution of channel ideas per segment, furthering brand engagement and conversations with consumers.
• Support development of brand media engagement ideas, specifically provide and use local consumer / media insights. Integrate and execute these media ideas across communication platforms.
• Measure the effectiveness of media investment and optimise the brand communication/ engagement/ conversation based on insights from data analytics
• Develop and implement speedy monitoring solutions to measure and track effectiveness of media channels, with emphasis on “real time” campaign management.
• Developing clout with external partners to understand the market dynamics and seek more insights
• Manage and oversee day-to-day and operational relationships internal and external.
• Plan media campaign for each segments
• Control media calendar internally
• Control each media campaign on daily level with ongoing optimization
• Create business marketing cases and historical data with best practices
• Find and implement new marketing tools and strategies into campaigns
• Knowledge sharing with team on latest media trends.

QUALIFICATIONS & EXPERIENCE

Educational Qualifications & Functional / Technical Skills •

• Relevant marketing or communication qualifications (degree level)
• Strong Project management experience with a clear focus on results
• Deep brand & understanding of consumer behavior and how they engage with different brands.
• Creative thinking
• Personable, presentable and articulate
• Strong leadership skills.
• Up-to-date with latest trends and marketing best practices. Relevant Experience (Type of experience and minimum number of years)
• The person should have at least 3 years of marketing or brand management experience in the FMCG industry or Telco

Other requirements (Behavioural etc.)

• The ability to thrive in a dynamic and fast paced environment
• Team player
• Building Collaborative relationships

CLICK HERE TO APPLY